Final Project Strategies for Non Profit Organizations

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Library search

Fred Staffieri

Strategies for Non-Profit Organizations

  1. Book:

Grobman, G (2008).  The Pennsylvania non-profit handbook: everything you need to know to start and run your non-profit organization.  Harrisburg PA: White Hat Communications.

Call number: HD62.6.G763 2008

Summary:  This is a good guide from the basics to the more advanced aspects of creating and running a successful non-profit organization.

  1. Video:

Seminar on best practices for fundraising from foundations.  This was the most difficult piece for me to find.  I used the library search engine with many key phrases but even the most basic “non- profit organizations” didn’t give me much.  This was the only result I could find.  I believe that it is a lecture that was videotaped because there is no information available for it online.  I am sure it is helpful but I did not have time to find and review the videocassette during the class period.

  1. Journal Article:

Tsara, N. (2010). Marketing for a Non- Profit Organization.  International Review on Public and Non- Profit Marketing, 7(1), 57-68

Summary: Basic information on how non-profits work.  Non-profits rely on donation to sell their mission and to spread their message.  This kind of basic info is useful for anyone who is interested in successful marketing of their non-profit.

  1. Website:


Citation:  Landesman, C, (95-11) Resources for non-profit organizations.  Retrieved 10.13.2011 from www.

Summary:  This website offers useful information as well as legal advice for non-profit organizations.  I found it through Wikipedia where it was used as a reference.  I am aware that it is difficult to trust webpages, but this is .org not .com.  This means that they are not selling anything on their website, they are an organization.  This website also requires that its users create an account.  This allows the creators to make sure that its users are serious with their use.

  1. Overview:

This was a useful assignment for me because it encouraged me to use the library resources.  I feel like I have a better understanding of how to locate documents with the library search engine for this upcoming project.

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weekly response 3

Fred Staffieri


Keith Stone is a fictional character developed by the Coors Company to sell their product.  Stone is depicted as an average guy.  He is always walking around with a case of Keystone Light and hitting on women.  This commercial is interesting because it is advertising a very cheap beer.  I think the target audience is college kids because I have never known any adult to drink this brand of beer.  This could be why he is dressed in such a manor.  The trick they use to get the college students attention is the woman that he rescues from the tree.  Sex sells and the demographic that pays attention to alcohol adds is men.  One thing that I noticed was how easily the old woman could hold his “stones”.  I think this is making a point that it is a light beer.  In fact most of the beer advertisements that I see on television are for light beers.  The Coors Company already knows that their main product is selling so they are trying to push a more affordable version for the broke college student.  Also no one who is drinking should be anywhere near a ladder.  At the end of beer commercials usually someone says drink responsibly.  I did not notice that in this commercial, instead it had an icon at the bottom left that said something about responsibility.  I think everyone would interpret this as a beer commercial.  Some people might pick up on the fact that it is smooth, while others would notice that it is a light beer being advertised.


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weekly response 2 9/15

Fred Staffieri


1.  “Good video games lower the consequences of failure; play- ers can start from the last-saved game when they fail. Players are thereby encouraged to take risks, explore, and try new things.”  (Gee, Good Video Games and Good Learning; 35)


I thought this quote was interesting when I read it.  The author brings a valid point that since there are no consequences in video games, the player can keep exploring and trying different things without worrying about failure.  If this type of consequence free environment were applied to school children would probably feel better about failure because they know that they would be able to figure out the correct answer.  One of my favorite games is Lego Star Wars.  It is a puzzle game where you have to try multiple times to get through the level.


2.  “Qualitatively, I have found that there are two types of non-participants: disenfranchised teens and conscientious objectors.”  ( Boyd, Why youth (heart) social networking sights; 3)


I somewhat disagree with the term conscientious objector being used in this circumstance.  I feel that this terms meaning is being made light of when used to refer to something as stupid as software on the internet.  I do not like how social networking sites have become the norm of social interaction, it is foreign to some kids to go out in the world and make friends of their own.  All these websites are doing is making a generation of socially awkward kids who think the most important thing is talking to people on the internet and devices like smartphones only encourage this behavior more.


3.  “People are quite poor at dealing with lots of words out of context; that is why textbooks are so ineffi- cient. Games almost always give verbal information either “just in time,” that is, right when players need and can use it; or “on demand,” that is, when the player feels a need for it, wants it, is ready for it, and can make good use of it. Information should work the same way in school.” (Gee, Good video games and good learning; 36)


I agree with this statement.  Verbal reassurance is important especially with children in elementary school.  If a child is positively reassured, they will do better and not feel like they are being punished for being incorrect.  Video games use verbal reassurances to allow the player to know exactly how well they are doing.


4.  “Think of discourse as an Identity kit” which comes complete with the appropriate costume and instructions on how to act and talk so as to take on a particular role that others will recognize” (Gee, what is literacy; 1)


When Gee talks about discourse, I think of it as how one depicts oneself on a social networking sight.  It is true that people use sights like facebook and myspace to reinvent themselves as someone else.  There is a video game that I heard about called world of warcraft where the player can choose to depict themselves as any kind of creatures they want.  This type of behavior is desirable to some people so they can hide from themselves.


5. In this article, I move between these many different meanings of public. Social network sites allow publics to gather. At the same time, by serving as a space where speech takes place, they are also publics themselves. The sites themselves also distinguish between public and private, where public means that a profile is visible to anyone and private means that it is Friends-only. ( Boyd, Why youth (heart) social networking sights; 8)


I think that all social networking sights are public.  There is little distinction between public and private with facebook.  Just because only some people can see things like pictures, doesn’t mean that they can’t see anything else.  It is all available on the sight and one must be careful as to what they display in a public setting.


Gardner, H. The Unschooled Mind: How Children Think and How Schools Should Teach. New York: Basic Books, 1991.


I took a look at this for the second part of this project.  It is about different techniques that children benefit from with education.  It is an informative selection that describes ways schools should teach.

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Weekly Response 1 9/8/11

Fred Staffieri


My first experience with a computer was in kindergarten.  We were required to use the classroom computer for ten minutes a day to build an understanding of how it operated.  From that point on I understood how to use a mouse and a keyboard.  In the fifth grade, my family got our first computer.  They got me a game called typing tutor where I quickly developed my current typing skills.  I can remember my mother and father telling me how easy I had it.  They had to learn how to type on a typewriter where more force was required to punch down the buttons.  They also told me it was easier to write papers on a computer because one could correct any mistakes on the screen without having to retype everything on the page.  I think that learning how to use a typewriter could still be useful.  It’s the same principle of learning how to drive using a manual car even though most people today use automatics because of the ease.  My first computer had a floppy disc drive.  Each disc could hold about five documents, which at the time amazed me.  This was the method I first used to bring documents back and fourth from school so that I could write rough drafts and edit them.  It was probably available to me but at the time, I had no idea that small enough files could be sent over the internet.  One of the final things that I am trying to understand is video editing.  I took a class last year that taught the basics with a Macintosh program called Final Cut.  I found it incredibly difficult and that is something that I feel could be a useful tool to understand.  My assignment for class was to read the article How We Got Here by Gardner and Jenkins.  I think some of Jenkins core building skills explain the way that I learned how to use a computer.  The skill of play let me learn how to type from the videogames that me parents bought me.  Distributed cognition has helped me because I can use the resources that the computer has to offer to help me develop my overall skills.  Also I can visualize the things I need to do while using complex software such as final cut.  There will always be advances in technology and since we have accepted it as a major part of our lives, we will have to learn and teach the correct way to use it so that we can benefit from its power.

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